Innovation
Innovation Strategy

For over 100 years, innovation has been in our DNA. We strive to do things differently and better as we work in each process, knowing that this effort drives us toward a more sustainable future. We are always innovating in our products and processes, and welcoming more partners—organizations and companies that are part of our value chain, such as universities and startups— to innovate with us.

Combining innovation with sustainability, or what we call “Innovability”, is the way to find solutions to society’s urgent challenges. This is the basis of our innovation strategy. We have an area dedicated to research and innovation that develops projects in the areas of biotechnology, genetics, breeding, forest management, pulp, fluff, biorefinery, paper, packaging and consumer goods.

SUZANO ASIA INNOVABILITY HUB

Suzano Asia Innovability Hub (I-Hub) serves as the dynamic platform for Suzano to collaborate with a wide array of stakeholders, including customers, universities, research institutes, etc. The I-Hub embodies a groundbreaking concept that transcends traditional research and development, representing the company’s long-term strategy to establish an open and transformative innovation platform. This platform empowers Suzano and its partners to nurture and expedite the R&D and innovation of biopulp and our Fiber-to-Fiber solutions that cater to the needs of the Asian and global markets, supporting the transition toward a sustainable, low-carbon economy.

Inaugurated in Shanghai in March 2023, the I-Hub stands as the company’s sixth technology center and first R&D and innovation center in China. With an investment of over US$10 million, the I-Hub is home to an advanced laboratory, an interactive experience center and various collaboration spaces.

Contact us:
innovabilityhub@suzanoasia.com

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Breeding Program

Suzano’s breeding program is responsible for developing and making the recommendation of clones for operational eucalyptus farms. We explore the natural genetic diversity of the genus Eucalyptus, which is composed of more than 700 species, that allow us generating new eucalyptus hybrids by crossings between different species. We explore this genetic variability to select clones that are: more adapted to different environments, more productive and more resilient to both biotic (pest and diseases) and abiotic (drought, heat, frost, flooding, etc.) stresses.

Our breeding program is more than 60 years old. During this time, we have been using the most modern breeding strategies, and more recently, we are widely using molecular marker technology to assure the quality of our processes through genetic certification, to better understand the genetic variability of our eucalyptus germplasm, and to improve the accuracy and precision of the selection of clones more productively, through the use of genomic approaches like genome wide selection. Furthermore, we are developing imaging tools to better and more precisely phenotype different traits, for instance, to measure the height of the trees.

Another great innovation in breeding is the development of a system called Tetrys, which is being used by breeders to aid the allocation of clones in Suzano´s multiple operational environments. This system maximizes the forest productivity (MAIcel) by exploring the best clone by environment interaction, while taking into consideration the risk associated with diseases and climatic variation.

Aiming at the mitigation of climate change impacts in eucalyptus farms, we have several project initiatives in our portfolio. One of these initiatives is the introduction and testing of Corymbia, which is a genus evolutionarily related to Eucalyptus, and is known to be more tolerant to some (a)biotic stresses. A second initiative, a project called DryMax, seeks to cross our core elite breeding population with Eucalyptus species more tolerant to drought, in order to develop more resilient eucalyptus clones, and to better understand the mechanisms involved in drought tolerance.

It is superlative to emphasize the great synergy between Breeding and FuturaGene teams. Breeding generates and provides the best parents and clones to be used by FuturaGene in plant transformation to insert traits of interest (e.g. herbicide tolerance, etc.). Once these traits are transferred to our elite germplasm, breeding can perform new crosses to quickly introgress the traits into our breeding population and generate new clones carrying such differential trait.

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    CONTACT US
    innovabilityhub@suzanoasia.com

PROCESS INNOVATION

The drive to find new sustainable solutions and alternatives is in our DNA. In 1956, we became the first company in the world to produce pulp and paper with 100% eucalyptus fiber on an industrial scale. Since then, we have never stopped striving to do better and differently, seeking sustainability and efficiency throughout our value chain.

PRODUCT INNOVATION

We are continuously developing renewable products to help the world move closer toward the bioeconomy. We do this by seeking inspiration from eucalyptus trees that are planted and harvested for this purpose. Check out some of our highlights.

 

Paper Packaging and Products

We invest in the development of new products from renewable sources to for a wide array of applications in paper and packaging.

 

Innovative Fluff

Our Eucafluff® is the world’s first eucalyptus fluff, a raw material from a renewable source. Eucafluff® has been transforming the sanitary pads industry, providing more comfort and well-being to end consumers and helping companies reduce the environmental footprint of their products.

 

Open Innovation

We work collaboratively to develop and implement the innovations the world needs to become more sustainable. We are open to partnerships with other organizations and support startups focused on boosting the bioeconomy, while actively participating in innovation ecosystems and facilitating meetings and mentoring.

We also foster innovation internally by ensuring that our teams have the confidence to pursue new solutions, are encouraged to experiment and are motivated to propose new ideas.